CheckOut.fm’s New Look is More than an Aesthetic Makeover! It's an Improvement Aimed to Significantly Increase the Site’s Marketability!

As they launched their website and web traffic increased, CheckOut.fm also began analyzing their first ‘field test’ results. Overall, they were good and met the expectations but like anything new there was room for improvement, mostly in the design and general appearance of the free coupons images category. Although the free shopping coupons images had high quality graphics, expressing neatness and marketability, they looked more like web pages ads and less like shopping coupons.

The general feedback was that the site users would favor a more ‘traditional’ look of the coupons images resembling the shopping coupons found in newspapers and magazines that so many of us are familiar with. The fact that many shoppers are familiar with shopping coupons found in print media with the idea of ‘great savings’, ‘great deals’, ‘on sale’, etc, did not come as a surprise.

That fact, although it required substantial technical modifications was not seen as an obstacle by those at CheckOut.fm. Just like they did in the past, they acknowledged in a progressive thinking manner that there are better ways to make certain things more marketable and the necessary adjustments were done quickly and according with the feedback received.

That proves that they are all about successful marketing and implementing practical field proven e-commerce programs that many of the other online shopping networks forgot about. It's not always about making profit - it's also about marketability and building trust with good, old practices that have pushed the concept of online shopping as a method of saving and making money to the multi-billion dollar industry level.

CheckOut.fm: Marketing, coupons, news